What is Data Integration?
Data integration involves combining data residing in different sources, encouraging the collaboration between internal as well as external sources (store locators, directories, diffusion agencies, etc.), and providing users with a unified view.
Data Collection
External Data:
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Call Centre
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Store Locator
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Parsers
Partner Data Integration:
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API
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CSV Files
Data Management
Classify Data:
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Quality Standards
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Data Freshness
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Validation
Broadcast
Where?
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Directories
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Vertical Websites
Users
Reach:
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Around 5 Million unique visitors per month
